The fashion industry is constantly evolving. Season after season new clothing lines are released. New labels emerge and others close. Fads fade out and trends evolve. Now, the fashion industry is in a state of change, but in a different way.
As retailers have cottoned onto the fast fashion business model, the fashion cycle has accelerated exponentially in recent years. Traditional retailers are struggling to keep up, begging the question that something needs to change. It’s time to move on from short-term flings with clothing in favour of sturdy, long-lasting pieces that stand the test of time.