Where the fashion industry is at

The fashion industry is constantly evolving. Season after season new clothing lines are released. New labels emerge and others close. Fads fade out and trends evolve. Now, the fashion industry is in a state of change, but in a different way.

As retailers have cottoned onto the fast fashion business model, the fashion cycle has accelerated exponentially in recent years. Traditional retailers are struggling to keep up, begging the question that something needs to change. It’s time to move on from short-term flings with clothing in favour of sturdy, long-lasting pieces that stand the test of time.

Implementing slow fashion

Slow fashion is the future. We’ve said it before and we’ll say it again. Unfortunately, the current road to get there is also slow. The temptation of the fast fashion cycle can be all-consuming and without the support of other slow fashion enthusiasts, it’s all too easy to jump back on for the ride.

We’ve spoken about investment shopping, how to tackle the sales and keeping the environment in mind when you make purchase decisions, but what are some quick fixes for sticking with slow fashion when it feels just too impossible?

The sweet smell of saving (and sustainability)

Listen out everybody, we’re going to reveal something that is practically unheard of for shoppers. Spending more on individual items will increase your savings.

Yes, we went there. It sounds contradictory right? I bet you’re all shaking your heads right now thinking what are they going on about! But before you go off and close this browser, hear us out for a second.