Implementing slow fashion

Slow fashion is the future. We’ve said it before and we’ll say it again. Unfortunately, the current road to get there is also slow. The temptation of the fast fashion cycle can be all-consuming and without the support of other slow fashion enthusiasts, it’s all too easy to jump back on for the ride.

We’ve spoken about investment shopping, how to tackle the sales and keeping the environment in mind when you make purchase decisions, but what are some quick fixes for sticking with slow fashion when it feels just too impossible?

The sweet smell of saving (and sustainability)

Listen out everybody, we’re going to reveal something that is practically unheard of for shoppers. Spending more on individual items will increase your savings.

Yes, we went there. It sounds contradictory right? I bet you’re all shaking your heads right now thinking what are they going on about! But before you go off and close this browser, hear us out for a second.

Ethical shopping that doesn’t send you running for the hills

Why is it that we all see ethical, sustainable and environmentally friendly fashion as daggy? Whatever you want to call it, there’s no way of getting past the fact that the instant image that comes to your mind when we say ethical clothing is an itchy, brown hessian sack.